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MCA Volunteers at the Cowtown Marathon

As the saying goes, everything’s bigger in the Lone Star State—the hats, the hair, the boots, and the marathons. From February 25th through February 27th, Mobile Communications America (MCA) will be lending logistical support to the organizers of the 44th Annual Cowtown Marathon in Fort Worth, Texas.

Larger than the Boston Marathon, to call the Cowtown Marathon a marathon greatly diminishes its size and scope. Fort Worth’s so-called Cowtown marathon is actually a marathon, a half marathon, a 5K for both kids and adults, a 10k, an Ultra Marathon, and more, all rolled into one momentous event.

As George Strait sang, “c’mon along and we’ll go down to a place in Texas they call Cow Town.” So, at the end of the month, come join MCA in supporting three fantastic days of racing in Texas’ fifth-largest city.

MCA loves the Cowtown Marathon because it is much larger than the races themselves. When the approximately 26,000 entrants from every U.S. state and six countries gallop into Fort Worth at the end of February, they will be propping up organizations such as C.A.L.F. Program (Children’s Activities for Life and Fitness), which was founded in 2009 to give tens of thousands of children from area school districts and community centers the opportunity to gain a headstart on the road to fitness.

Involving the whole community, the Cowtown Marathon offered MCA the opportunity to flex our strongest muscle: delivering a Texas-sized communications network. When you need radio accessories you head down to your nearest big box store, but when you need a complete two way radio and communication ecosystem for your big event, you call MCA.

Of course, we’ll be bringing plenty of radio accessories to help the medical staff, on-course tactical team, and others keep both the racers and attendees healthy and safe. But we’ll also be lugging in our ten-gallon UHF repeaters and antennas. 

MCA is tasked with making sure that event organizers and staff stay connected—not only during the races, but also at the Cowtown Health and Fitness Expo. A whopping 80,000 people are expected to attend the Expo: racers and the general public will be treated to special offers from sponsoring businesses and speakers who will educate runners on healthy race day habits and general matters of physical fitness.

The Expo will take place in the Amon G. Carter Exhibit Hall at the Will Rogers Memorial Center, located three miles from Fort Worth’s downtown district. Named after the famed Vaudeville performer, the Will Rogers Center is a 120-acre facility with a coliseum for equestrian events, an auditorium, and the 94,000 square foot Amon G. Carter Exhibit Hall. 

Covering the hall from end-to-end presents its challenges, but it’s nothing that MCA’s experts in communications network architecture can’t handle. Fort Worth will soon feel the buzz of our two way radio systems.

See y’all soon at the stockyards!

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